1960s mail order companies

The 1960s! A time of great change and innovation in the world of mail order. Here are some notable mail order companies that thrived during that decade:

  1. Sears, Roebuck and Co. - Founded in 1893, Sears was already a well-established mail order company by the 1960s. They offered a wide range of products, including clothing, appliances, and tools.
  2. Montgomery Ward - Another long-standing mail order company, Montgomery Ward was founded in 1872. They were known for their high-quality products and innovative marketing techniques.
  3. Spiegel Catalog - Spiegel was a popular mail order company that specialized in clothing and home goods. They were known for their high-fashion designs and affordable prices.
  4. L.L.Bean - Founded in 1912, L.L.Bean was a mail order company that specialized in outdoor gear and clothing. They were known for their high-quality products and customer service.
  5. JCPenney Catalog - JCPenney was a well-known department store chain that also operated a successful mail order business. They offered a wide range of products, including clothing, home goods, and electronics.
  6. Searsport - Searsport was a mail order company that specialized in clothing and home goods. They were known for their affordable prices and wide selection of products.
  7. Gamble-Skogmo - Gamble-Skogmo was a mail order company that specialized in clothing and home goods. They were known for their high-quality products and innovative marketing techniques.
  8. Fingerhut - Fingerhut was a mail order company that specialized in electronics and appliances. They were known for their affordable prices and wide selection of products.
  9. Service Merchandise - Service Merchandise was a mail order company that specialized in jewelry and home goods. They were known for their high-quality products and innovative marketing techniques.
  10. Consumers Distributing Company - Consumers Distributing Company was a mail order company that specialized in clothing and home goods. They were known for their affordable prices and wide selection of products.

These are just a few examples of the many mail order companies that thrived during the 1960s. The decade saw a significant increase in the popularity of mail order shopping, thanks in part to the rise of suburbanization and the growth of the middle class.