3 mailer

You're referring to a "3-mailer"!

A 3-mailer is a marketing strategy where a company sends three separate mail pieces to a potential customer over a short period of time. The goal is to build awareness, generate interest, and ultimately drive sales.

Here's a typical 3-mailer sequence:

1. Introduction Mailer: The first mail piece is designed to introduce the company, product, or service to the potential customer. It might include a brief overview, benefits, and a call-to-action (CTA) to encourage the recipient to learn more.
2. Follow-up Mailer: The second mail piece is sent a few days or weeks after the introduction mailer. It provides more information, addresses any questions or concerns the recipient may have, and reinforces the CTA from the first mailer.
3. Closing Mailer: The third and final mail piece is designed to close the sale. It might include a special offer, a limited-time promotion, or a sense of urgency to encourage the recipient to take action.

The 3-mailer strategy can be effective because it:

• Builds awareness and credibility
• Encourages engagement and interest
• Provides multiple opportunities to convert the recipient into a customer
• Allows for adjustments to the messaging and offers based on feedback and response

However, it's essential to ensure that each mail piece is well-designed, targeted, and relevant to the recipient's interests and needs.