360 cts mail
You're referring to the 360° Customer Touchpoint Strategy!
The 360° Customer Touchpoint Strategy, also known as the "360 cts mail" approach, is a marketing concept that aims to engage customers across multiple touchpoints, creating a seamless and consistent brand experience. The idea is to consider every interaction a customer has with your brand, from initial awareness to post-purchase support, as a vital opportunity to build trust, loyalty, and ultimately, drive sales.
Here are the key elements of the 360° Customer Touchpoint Strategy:
- Awareness: Initial exposure to your brand through advertising, social media, or word-of-mouth.
- Consideration: Customers weigh their options, researching and comparing products or services.
- Purchase: The moment of truth – customers make a buying decision.
- Onboarding: The process of setting up and integrating your product or service.
- Usage: Customers use your product or service, experiencing its benefits and limitations.
- Support: Ongoing assistance, troubleshooting, and maintenance.
- Retention: Building loyalty and encouraging repeat business.
- Advocacy: Encouraging satisfied customers to share their positive experiences with others.
By considering each of these touchpoints, you can create a cohesive brand experience that resonates with your customers, builds trust, and drives long-term loyalty.
Would you like to know more about implementing a 360° Customer Touchpoint Strategy for your business?