5 mailer

You're referring to a "5 mailer"!

A 5 mailer is a type of direct mail campaign where a business sends a series of 5 separate mail pieces to a targeted list of potential customers over a specific period of time. The goal is to build a relationship with the prospect, establish trust, and ultimately drive sales or conversions.

Here's a typical structure for a 5 mailer campaign:

1. Introduction piece: The first mailer introduces the business, its products or services, and establishes a connection with the prospect.
2. Problem-solver piece: The second mailer identifies a problem or pain point that the prospect is experiencing and positions the business as a solution provider.
3. Value-added piece: The third mailer highlights the benefits and value that the business can offer to the prospect, such as features, testimonials, or case studies.
4. Urgency piece: The fourth mailer creates a sense of urgency, encouraging the prospect to take action or make a decision sooner rather than later.
5. Call-to-action piece: The final mailer includes a clear call-to-action, such as a special offer, discount, or promotion, to motivate the prospect to take the desired action.

By sending a series of mailers, businesses can build a relationship with prospects, increase brand awareness, and ultimately drive conversions.