50 minute mail

You're referring to the 50-minute mail, also known as the "50-minute letter" or "50-minute mail"!

The 50-minute mail is a concept popularized by the legendary American entrepreneur and author, Gary Vaynerchuk (GaryVee). It's a simple yet powerful idea that can help you boost your email marketing efforts.

Here's the basic idea:

Write a 50-minute email: Set a timer for 50 minutes and write an email that's as long as your attention span. In other words, write an email that's concise, clear, and engaging, just like a conversation with a friend.

Key characteristics of a 50-minute email:

  1. Short and sweet: Keep your email brief and to the point. Aim for 1-2 paragraphs at most.
  2. Conversational tone: Write in a friendly, approachable tone, just like you would in a conversation.
  3. Clear purpose: Clearly state the purpose of your email, whether it's to introduce yourself, share a valuable resource, or ask for feedback.
  4. No jargon or fluff: Avoid using overly technical language or unnecessary words. Keep it simple and easy to understand.
  5. Call to action: End your email with a clear call to action, whether it's to reply, visit a website, or take some other action.

Why the 50-minute mail works:

  1. Increased engagement: People are more likely to read and respond to emails that are concise and easy to understand.
  2. Better conversion rates: By keeping your email focused and to the point, you're more likely to get the desired action from your recipient.
  3. Improved relationships: The 50-minute mail helps you build trust and rapport with your audience by showing you value their time and attention.

So, the next time you need to write an email, try the 50-minute mail approach. You might be surprised at how effective it can be!