A link mail
You're referring to a "link mail" or "link mailer"!
A link mail is a type of direct mail marketing campaign that involves sending a physical letter or package to a customer or prospect with a unique link or code that they can use to access a digital offer, promotion, or resource.
The idea behind link mail is to create a tangible connection with the recipient, while also providing a digital experience that complements the physical mail piece. This can be an effective way to:
- Drive website traffic: By including a unique link in the mail, you can track the response rate and drive targeted traffic to your website.
- Offer exclusive deals: Link mail can be used to offer exclusive promotions, discounts, or free trials to recipients who respond to the mail piece.
- Build engagement: By providing a digital experience, you can encourage recipients to engage with your brand and build a relationship with them.
- Measure ROI: Link mail allows you to track the response rate and measure the return on investment (ROI) of your direct mail campaign.
Some common examples of link mail include:
- Catalogs with QR codes or URLs that link to online product pages.
- Postcards with unique promo codes that can be redeemed online.
- Envelopes with links to exclusive content, such as whitepapers or webinars.
- Packages with links to online tutorials or product demos.
Overall, link mail is a powerful marketing tactic that can help you connect with your audience, drive engagement, and measure the effectiveness of your campaigns.