Abandoned carts direct mail

The art of re-engaging with customers who have abandoned their carts!

Abandoned cart direct mail campaigns are a great way to win back customers who have left their online shopping carts without completing the purchase. Here's a step-by-step guide to help you create an effective campaign:

Why direct mail?

  1. Personal touch: Direct mail allows you to send a personalized, physical piece of mail to your customers, which can be more effective than an email.
  2. Stand out from the crowd: With the rise of digital marketing, direct mail can be a refreshing change for customers who are bombarded with emails and ads.
  3. Tangible reminder: A physical piece of mail can serve as a tangible reminder of the abandoned cart, increasing the chances of conversion.

When to send the mail

  1. Timing is everything: Send the mail 3-5 days after the cart was abandoned to ensure the customer hasn't already made a purchase elsewhere.
  2. Consider the customer's purchase history: If the customer has a history of abandoning carts, you may want to send the mail sooner to capitalize on their interest.

What to include in the mail

  1. Product reminder: Include a clear image of the product(s) left in the cart, along with a brief description and price.
  2. Exclusive offer: Offer a limited-time discount, free shipping, or a special promotion to incentivize the customer to complete the purchase.
  3. Personalized message: Address the customer by name and include a personalized message to make the mail feel more human.
  4. Call-to-action: Clearly state the next step the customer should take, such as visiting your website or calling your customer service number.

Design and formatting

  1. Eye-catching design: Use bright colors, bold fonts, and attention-grabbing graphics to make your mail stand out.
  2. Easy-to-read format: Use a clear, easy-to-read font and format to ensure the customer can quickly understand the message.
  3. Professional look: Ensure your mail has a professional look and feel to match your brand's image.

Tips and best practices

  1. Segment your list: Only send the mail to customers who have abandoned their carts, and segment your list based on purchase history and other relevant factors.
  2. Track and analyze: Track the response rate and conversion rate of your campaign to refine your strategy and improve results.
  3. Combine with email: Consider sending a follow-up email to customers who don't respond to the direct mail campaign to maximize your chances of conversion.
  4. Test and optimize: Test different designs, offers, and messaging to optimize your campaign for better results.

By following these guidelines, you can create an effective abandoned cart direct mail campaign that helps you win back customers and increase conversions.