Abgebrochene checkout e mail

You're referring to a "cart abandonment email"!

A cart abandonment email is a type of automated email that is sent to customers who have started the checkout process on your e-commerce website but did not complete the purchase. The email is designed to remind the customer about the products they left behind and encourage them to complete the purchase.

Here are some tips to make your cart abandonment email effective:

  1. Send it promptly: Send the email within a few hours of the customer abandoning their cart. The sooner you send it, the more likely the customer is to still be interested in making a purchase.
  2. Personalize it: Use the customer's name and any other relevant information you have about them to make the email more personalized and engaging.
  3. Highlight the benefits: Emphasize the benefits of the products they left behind, such as their features, quality, and value.
  4. Offer a discount or incentive: Consider offering a discount or incentive to encourage the customer to complete the purchase.
  5. Keep it concise: Keep the email brief and to the point. Avoid overwhelming the customer with too much information.
  6. Use a clear and prominent call-to-action: Make it easy for the customer to complete the purchase by using a clear and prominent call-to-action (CTA) in the email.
  7. Segment your audience: Segment your email list to target customers who have abandoned their carts in the past, and tailor your email accordingly.

Here's an example of a cart abandonment email:

Subject: Don't miss out! Complete your purchase today

Dear [Customer Name],

We noticed that you left some items in your cart. We'd love to help you complete your purchase today!

You left behind:

These products are still available at the same great price. If you're ready to complete your purchase, simply click the link below:

[Insert CTA button: "Complete Purchase"]

If you have any questions or need help with your order, please don't hesitate to contact us.

Best regards, [Your Name]

Remember to test and optimize your cart abandonment email to improve its effectiveness and increase conversions.