Activate utm mail

To activate UTM (Urchin Tracking Module) tracking for your email campaigns, you'll need to add specific parameters to your email links. Here's a step-by-step guide to help you do so:

What is UTM tracking?

UTM tracking is a way to track the performance of your email campaigns by adding specific parameters to your email links. These parameters help you understand how users interact with your emails, including which links they click, where they come from, and what devices they use.

How to activate UTM tracking for your email campaigns:

1. Choose your UTM tracking tool: You can use Google Analytics, Google Tag Manager, or other UTM tracking tools to track your email campaigns. For this example, we'll use Google Analytics.
2. Create a UTM tracking link: To create a UTM tracking link, you'll need to add the following parameters to your email link:
   • utm_source: The source of the traffic (e.g., email campaign, social media, etc.)
   • utm_medium: The medium of the traffic (e.g., email, social media, etc.)
   • utm_campaign: The name of the email campaign
   • utm_content: The specific content of the email (e.g., subject line, email body, etc.)
   • utm_term: The specific term or keyword used in the email (optional)

Here's an example of a UTM tracking link:

https://example.com/landing-page?utm_source=email&utm_medium=email-campaign&utm_campaign=summer-sale&utm_content=subject-line&utm_term=summer-sale-2023

3. Add the UTM tracking link to your email: Replace the original link in your email with the UTM tracking link. Make sure to test the link to ensure it works correctly.
4. Set up Google Analytics: If you're using Google Analytics, set up a new goal or event to track the UTM tracking link. This will help you track the performance of your email campaigns in Google Analytics.

Tips and best practices:

• Use a consistent naming convention for your UTM tracking parameters to make it easier to track and analyze your data.
• Use a unique UTM tracking link for each email campaign to ensure accurate tracking.
• Test your UTM tracking links before sending your email campaigns to ensure they work correctly.
• Use UTM tracking to segment your email data and analyze the performance of specific campaigns, content, and audiences.

By following these steps, you'll be able to activate UTM tracking for your email campaigns and gain valuable insights into how your emails are performing.