Active campaign mail responder

ActiveCampaign is a popular marketing automation platform that allows you to create automated email campaigns, including mail responders. A mail responder is a type of automation that sends a follow-up email to a subscriber based on their interaction with your email campaign.

Here's a step-by-step guide on how to set up a mail responder in ActiveCampaign:

Prerequisites:

1. You have an ActiveCampaign account and have set up your email campaign.
2. You have created a list of subscribers in ActiveCampaign.

Step 1: Create a new automation

1. Log in to your ActiveCampaign account and navigate to the "Automations" tab.
2. Click on the "Create Automation" button.
3. Choose "Mail" as the automation type.
4. Give your automation a name and description.

Step 2: Set up the trigger

1. In the "Trigger" section, select "Email" as the trigger type.
2. Choose the email campaign you want to trigger the automation from.
3. Set the trigger condition to "Subscriber opens email" or "Subscriber clicks link" depending on your desired behavior.

Step 3: Set up the action

1. In the "Action" section, select "Send Email" as the action type.
2. Choose the email you want to send as the follow-up email.
3. Set the delay time for when you want the email to be sent (e.g., 1 hour, 1 day, etc.).

Step 4: Set up the filter (optional)

1. If you want to filter the subscribers who receive the follow-up email, click on the "Filter" tab.
2. Set the filter condition to "Subscriber has not opened email" or "Subscriber has not clicked link" to ensure that only subscribers who didn't interact with the original email receive the follow-up email.

Step 5: Save and test the automation

1. Save the automation by clicking on the "Save" button.
2. Test the automation by sending a test email to a subscriber and verifying that the follow-up email is sent as expected.

Tips and best practices:

• Use mail responders to nurture your leads and encourage them to take a specific action (e.g., make a purchase, sign up for a webinar, etc.).
• Set up multiple mail responders to create a sequence of emails that are sent at different intervals.
• Use filters to ensure that only relevant subscribers receive the follow-up email.
• Monitor the performance of your mail responders and adjust the automation as needed to optimize results.

By following these steps, you can set up a mail responder in ActiveCampaign to send targeted and timely follow-up emails to your subscribers.