Advanced mailer settings

Here are some advanced mailer settings that you can use to customize your email campaigns:

1. Authentication:

• SPF (Sender Policy Framework): Set up a TXT record in your DNS to specify which IP addresses are authorized to send emails on behalf of your domain.
• DKIM (DomainKeys Identified Mail): Generate a public and private key pair and set up a TXT record in your DNS to verify the authenticity of your emails.
• DMARC (Domain-based Message Authentication, Reporting, and Conformance): Set up a TXT record in your DNS to specify how you want to handle emails that fail authentication.

2. Tracking:

• Open tracking: Use a tracking pixel to track when recipients open your emails.
• Click tracking: Use a tracking pixel to track when recipients click on links in your emails.
• Bounce tracking: Set up a bounce tracking system to track when emails are bounced back to you.
• Unsubscribe tracking: Set up an unsubscribe tracking system to track when recipients unsubscribe from your emails.

3. Delivery:

• SMTP relay: Set up an SMTP relay to send emails through a third-party server instead of your own server.
• Port settings: Change the SMTP port from the default 25 to a higher port (e.g. 587) to avoid being blocked by firewalls.
• TLS/SSL encryption: Use TLS/SSL encryption to encrypt your emails in transit.
• Authentication methods: Use authentication methods such as username/password, API keys, or OAuth to authenticate with your email service provider.

4. Content:

• HTML vs. plain text: Choose whether to send your emails as HTML or plain text.
• Character encoding: Choose the character encoding for your emails (e.g. UTF-8).
• Content compression: Compress your email content to reduce file size and improve delivery.
• Image optimization: Optimize your images to reduce file size and improve delivery.

5. List management:

• List segmentation: Segment your email list based on demographics, behavior, or other criteria.
• List cleaning: Clean your email list by removing invalid or unresponsive addresses.
• List warming: Warm up your email list by sending small batches of emails to test delivery and engagement.

6. Sending limits:

• Sending rate limits: Set limits on the number of emails you can send per hour, day, or week.
• Recipient limits: Set limits on the number of recipients you can send to per hour, day, or week.
• IP address limits: Set limits on the number of emails you can send from a specific IP address per hour, day, or week.

7. Error handling:

• Error reporting: Set up error reporting to track and analyze email delivery errors.
• Error handling: Set up error handling to automatically retry failed emails or send notifications to your team.

8. Integration:

• API integration: Integrate your email service provider with other applications or services using APIs.
• CRM integration: Integrate your email service provider with your CRM system to sync contacts and track engagement.
• Marketing automation integration: Integrate your email service provider with marketing automation tools to automate email campaigns.

These are just a few examples of advanced mailer settings that you can use to customize your email campaigns. The specific settings you need will depend on your email service provider, your email list, and your email marketing goals.