Advertising mail criteria

Here are some common criteria used to evaluate the effectiveness of advertising mail (also known as direct mail):

  1. Response Rate: The percentage of recipients who respond to the mailing by taking a desired action, such as making a purchase, requesting more information, or visiting a website.
  2. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or signing up for a service.
  3. Return on Investment (ROI): The return on investment calculated by dividing the revenue generated by the mailing by the cost of the mailing.
  4. Cost Per Acquisition (CPA): The cost of acquiring one new customer or generating one new sale.
  5. Cost Per Response (CPR): The cost of generating one response, such as a phone call or email inquiry.
  6. Open Rate: The percentage of recipients who open the mailing.
  7. Read Rate: The percentage of recipients who read the mailing.
  8. Click-Through Rate (CTR): The percentage of recipients who click on a link in the mailing.
  9. Conversion Value: The value of each conversion, such as the average order value or the value of a new customer.
  10. Lifetime Value (LTV): The total value of a customer over their lifetime, including repeat purchases and referrals.
  11. Customer Acquisition Cost (CAC): The cost of acquiring a new customer, including the cost of the mailing and any other marketing expenses.
  12. Retention Rate: The percentage of customers retained over a certain period of time.
  13. Recency, Frequency, and Monetary Value (RFM): A measure of customer behavior, including how recently they made a purchase, how frequently they make purchases, and the monetary value of their purchases.
  14. Segmentation: The ability to target specific segments of the audience based on demographics, behavior, or preferences.
  15. Personalization: The ability to personalize the mailing based on individual recipient data, such as name, address, and purchase history.
  16. Timing: The timing of the mailing, including the frequency and timing of subsequent mailings.
  17. Creative: The effectiveness of the creative elements, such as the design, copy, and imagery.
  18. List Quality: The quality of the mailing list, including the accuracy and completeness of the data.
  19. Delivery: The speed and reliability of delivery, including the use of tracking and confirmation.
  20. Tracking and Measurement: The ability to track and measure the effectiveness of the mailing, including the use of metrics and analytics.

By evaluating these criteria, businesses can assess the effectiveness of their advertising mail campaigns and make data-driven decisions to improve their marketing efforts.