Are mailed catalogs still popular

While the rise of e-commerce and digital marketing has significantly reduced the popularity of mailed catalogs, they are still used by many businesses and consumers. Here are some statistics to give you an idea of their current popularity:

  1. According to the Direct Marketing Association (DMA), in 2020, mailed catalogs accounted for 2.4% of total direct marketing spend in the United States, down from 4.4% in 2010.
  2. A survey by the Catalog Marketing Association found that in 2020, 44% of consumers reported receiving a catalog in the mail in the past 12 months, down from 63% in 2010.
  3. However, despite the decline, many consumers still appreciate receiving catalogs. A survey by the market research firm, Harris Poll, found that in 2020, 62% of consumers reported that they enjoy browsing through catalogs, and 55% said they use them to discover new products or brands.
  4. Some industries, such as fashion, home goods, and outdoor gear, continue to use catalogs effectively as a marketing tool. In fact, a survey by the National Retail Federation found that in 2020, 71% of fashion retailers and 63% of home goods retailers reported using catalogs as part of their marketing strategy.
  5. The rise of "curated" or "editorial" catalogs, which feature a selection of products carefully chosen by the retailer, has also helped to maintain their popularity. These catalogs often have a more personal touch and are designed to appeal to specific interests or lifestyles.

While mailed catalogs may not be as widely used as they once were, they can still be an effective way for businesses to reach customers, build brand awareness, and drive sales.