Are zoho mailing lists the same as segments

In Zoho Campaigns, Mailing Lists and Segments are two related but distinct concepts. Here's a breakdown of each:

Mailing Lists:

A Mailing List is a collection of email addresses that you've added to your Zoho Campaigns account. You can create a new mailing list by importing contacts from a CSV file, copying and pasting email addresses, or syncing with other Zoho apps like Zoho CRM or Zoho SalesIQ.

Each mailing list has its own unique name, and you can manage multiple lists within your account. You can also set permissions to control who can access and manage each list.

Segments:

A Segment is a subset of a Mailing List that allows you to target specific groups of contacts based on various criteria. Segments are created by applying filters to a Mailing List, which enables you to send targeted campaigns to specific groups of contacts.

Segments can be created based on various criteria, such as:

• Demographics (e.g., country, state, city)
• Behavior (e.g., opened an email, clicked a link, made a purchase)
• Preferences (e.g., language, interest)
• Custom fields (e.g., job title, company size)

When you create a segment, you're essentially creating a virtual group of contacts that meet the specified criteria. You can then use this segment to send targeted campaigns, automate workflows, or analyze engagement metrics.

Key differences:

• A Mailing List is a collection of email addresses, while a Segment is a subset of a Mailing List.
• A Mailing List is a static collection of contacts, while a Segment is a dynamic group that can change based on the filters applied.
• You can have multiple Segments within a single Mailing List.

In summary, Mailing Lists are the foundation for managing your contacts, while Segments are a way to target specific groups of contacts within those lists.