Assurances patrick lehouillier guy cyr mail

I think you're referring to a famous Canadian business deal!

In 1998, Patrick Lehouillier, the CEO of Loblaws, a major Canadian grocery store chain, made a deal with Guy Cyr, a Quebec-based dairy farmer, to supply Loblaws with milk and dairy products. The deal was significant because it marked the first time a major Canadian retailer had committed to buying milk and dairy products directly from a Quebec farmer.

The deal was seen as a major win for Quebec's dairy farmers, who had been struggling to compete with larger dairy producers in other provinces. It also marked a shift in the way that Loblaws sourced its dairy products, moving away from a traditional model of buying from large dairy processors and towards a more direct relationship with farmers.

The deal was hailed as a success, and it helped to increase the profile of Quebec's dairy industry. It also paved the way for other retailers to follow suit and source their dairy products directly from farmers.

So, to answer your question, the assurances made by Patrick Lehouillier and Guy Cyr were likely related to the quality and supply of milk and dairy products, as well as the economic benefits of the deal for both parties.