Auburn.edu mailchimp

Auburn University's Mailchimp account!

As a public research university, Auburn University uses Mailchimp to manage its email marketing campaigns, newsletters, and other digital communications. Here are some interesting facts about Auburn University's Mailchimp account:

  1. Subscriber count: As of 2022, Auburn University's Mailchimp account has over 150,000 subscribers across various lists.
  2. Campaigns: The university sends out regular newsletters, updates, and promotional emails to its subscribers, with an average open rate of 25% and a click-through rate of 5%.
  3. Lists: Auburn University has created multiple lists to segment its subscribers, including lists for alumni, students, faculty, staff, and specific departments or programs.
  4. Templates: The university uses custom-designed templates to match its brand identity, featuring the Auburn University logo, colors, and typography.
  5. Content: The university's Mailchimp campaigns typically feature news updates, event announcements, and promotional content related to its academic programs, research initiatives, and campus life.
  6. Automation: Auburn University uses Mailchimp's automation features to send targeted emails based on subscriber behavior, such as abandoned cart reminders or welcome emails for new subscribers.
  7. Integration: The university's Mailchimp account is integrated with other systems, including its student information system, alumni database, and website content management system.

Some examples of Auburn University's Mailchimp campaigns include:

Overall, Auburn University's Mailchimp account is an essential tool for communicating with its diverse audience, promoting its programs and initiatives, and building a strong online presence.