Auburn.edu mailchimp
Auburn University's Mailchimp account!
As a public research university, Auburn University uses Mailchimp to manage its email marketing campaigns, newsletters, and other digital communications. Here are some interesting facts about Auburn University's Mailchimp account:
- Subscriber count: As of 2022, Auburn University's Mailchimp account has over 150,000 subscribers across various lists.
- Campaigns: The university sends out regular newsletters, updates, and promotional emails to its subscribers, with an average open rate of 25% and a click-through rate of 5%.
- Lists: Auburn University has created multiple lists to segment its subscribers, including lists for alumni, students, faculty, staff, and specific departments or programs.
- Templates: The university uses custom-designed templates to match its brand identity, featuring the Auburn University logo, colors, and typography.
- Content: The university's Mailchimp campaigns typically feature news updates, event announcements, and promotional content related to its academic programs, research initiatives, and campus life.
- Automation: Auburn University uses Mailchimp's automation features to send targeted emails based on subscriber behavior, such as abandoned cart reminders or welcome emails for new subscribers.
- Integration: The university's Mailchimp account is integrated with other systems, including its student information system, alumni database, and website content management system.
Some examples of Auburn University's Mailchimp campaigns include:
- The Auburn University Alumni Association's monthly newsletter, featuring updates on alumni events, awards, and achievements.
- The College of Engineering's bi-weekly newsletter, highlighting research projects, student achievements, and industry news.
- The Auburn University Athletics Department's weekly newsletter, featuring game schedules, scores, and news about the university's sports teams.
Overall, Auburn University's Mailchimp account is an essential tool for communicating with its diverse audience, promoting its programs and initiatives, and building a strong online presence.