Auction mailer

An auction mailer is a type of direct mail piece used to promote an upcoming auction event. Here's a general outline of what an auction mailer might look like:

Header

• Auction Name: [Insert name of the auction]
• Date: [Insert date of the auction]
• Time: [Insert time of the auction]

Introduction

• Briefly introduce the auction and its purpose (e.g. "Join us for our annual charity auction benefiting [charity name]")
• Highlight the unique items or experiences that will be available for bidding

Featured Items

• Showcase 2-3 of the most exciting or unique items that will be available for bidding
• Include high-quality images and brief descriptions of each item
• Emphasize the rarity or value of each item

Auction Details

• Provide details about the auction format (e.g. live, online, silent)
• Mention any special features or events that will take place during the auction (e.g. preview night, wine and cheese tasting)
• Include information about bidding procedures and payment terms

Call to Action

• Encourage recipients to RSVP or register for the auction by a certain deadline
• Provide a phone number, email address, or website URL for more information or to RSVP
• Include a sense of urgency by mentioning limited availability or exclusive access for early registrants

Footer

• Include any necessary disclaimers or fine print (e.g. "All items sold as-is, no returns")
• Provide contact information for the auction house or charity
• Encourage recipients to share the auction with friends and family

Design Elements

• Use eye-catching graphics and images to make the mailer stand out
• Choose a color scheme that matches the auction's brand or theme
• Use clear and easy-to-read font to make the text easy to understand

Target Audience

• Identify the target audience for the auction mailer (e.g. past donors, loyal customers, local community members)
• Tailor the content and design to appeal to this audience

Timing

• Send the mailer out 4-6 weeks before the auction to give recipients ample time to RSVP and prepare for the event
• Consider sending a follow-up mailer or email reminder closer to the auction date to keep the event top of mind

By following these guidelines, you can create an effective auction mailer that generates excitement and encourages people to attend your event.