Aud post redirect mail

You're referring to an "A/B post redirect mail"!

An A/B post redirect mail is a type of email marketing campaign where you send two different versions of an email to a random subset of your subscribers, and then redirect them to different landing pages or URLs based on their interaction with the email.

Here's a breakdown of the process:

  1. A/B testing: You create two versions of an email, often referred to as "A" and "B". Version A might have a different subject line, header image, or call-to-action (CTA) than Version B.
  2. Randomized distribution: You randomly divide your email list into two groups, Group A and Group B. Each group receives one of the two email versions.
  3. Tracking: You track the performance of each email version, including metrics such as open rates, click-through rates, conversion rates, and bounce rates.
  4. Redirect: Based on the performance of each email version, you redirect the subscribers who interacted with each version to different landing pages or URLs. For example:
    • If Version A performs better, you redirect the subscribers who opened and clicked on it to a specific landing page.
    • If Version B performs better, you redirect the subscribers who opened and clicked on it to a different landing page.
  5. Post-redirect analysis: You analyze the performance of each landing page or URL to determine which one is more effective at driving conversions, sales, or other desired outcomes.

The benefits of A/B post redirect mail include:

However, it's essential to ensure that your A/B testing is done ethically and responsibly, with clear and transparent communication to your subscribers about the testing process.