Australian direct mail association

The Australian Direct Marketing Association (ADMA) is a professional organization that represents the direct marketing industry in Australia. The association was established in 1963 and has since become one of the leading industry bodies in the country.

ADMA's mission is to "empower marketers to deliver exceptional customer experiences through the power of data-driven marketing." The association achieves this by providing its members with a range of services and benefits, including:

  1. Professional development: ADMA offers a range of training and development programs, including workshops, webinars, and conferences, to help marketers improve their skills and stay up-to-date with the latest industry trends and technologies.
  2. Industry advocacy: ADMA represents the interests of the direct marketing industry in Australia, advocating for policies and regulations that support the growth and development of the industry.
  3. Networking opportunities: ADMA provides its members with opportunities to connect with other marketers and industry professionals, through events, conferences, and online communities.
  4. Research and insights: ADMA publishes research reports and whitepapers on various topics related to direct marketing, including consumer behavior, data management, and marketing technology.
  5. Awards and recognition: ADMA hosts an annual awards program, which recognizes excellence in direct marketing and rewards outstanding achievements in the industry.

Some of the key areas that ADMA focuses on include:

  1. Data-driven marketing: ADMA provides guidance and resources on how to collect, manage, and use data to drive marketing campaigns.
  2. Digital marketing: ADMA offers training and resources on digital marketing channels, including email, social media, and mobile marketing.
  3. Customer experience: ADMA emphasizes the importance of delivering exceptional customer experiences and provides guidance on how to achieve this through data-driven marketing.
  4. Compliance and regulation: ADMA works with government and regulatory bodies to ensure that the direct marketing industry is compliant with relevant laws and regulations.

Overall, ADMA is a valuable resource for marketers in Australia, providing them with the knowledge, skills, and connections they need to succeed in the industry.