Automotive direct mail samples

Here are some examples of automotive direct mail samples:

1. New Car Introduction

• Target audience: Existing customers and prospects in the dealership's database
• Offer: Exclusive test drive invitation for a new car model
• Copy: "Get behind the wheel of our latest arrival! Be one of the first to experience the thrill of our new [Car Model] and discover why it's generating so much buzz."
• Visuals: High-quality image of the new car model
• Call-to-action: "Schedule your test drive today!"

2. Service Reminders

• Target audience: Existing customers who have had recent service work done at the dealership
• Offer: Discounted oil change or other service promotion
• Copy: "Don't forget to stay on top of your vehicle's maintenance! As a valued customer, we're offering you an exclusive discount on your next oil change."
• Visuals: Image of a car with a red "check engine" light or a reminder calendar
• Call-to-action: "Schedule your appointment today!"

3. Trade-In Incentive

• Target audience: Existing customers who are due for a trade-in or are considering purchasing a new vehicle
• Offer: Trade-in bonus or special financing offer
• Copy: "It's time to upgrade your ride! Trade in your current vehicle and get a bonus towards your new purchase."
• Visuals: Image of a car with a "trade-in" stamp or a calculator with a "bonus" symbol
• Call-to-action: "Get a quote today!"

4. Referral Program

• Target audience: Existing customers who have referred friends or family to the dealership
• Offer: Reward or incentive for successful referrals
• Copy: "You're the best! As a valued customer, we want to thank you for spreading the word about our dealership."
• Visuals: Image of a car with a "referral" stamp or a handshake
• Call-to-action: "Refer a friend today and get rewarded!"

5. Event Promotion

• Target audience: Existing customers and prospects in the dealership's database
• Offer: Exclusive invitation to a dealership event, such as a car show or open house
• Copy: "Join us for an unforgettable evening of cars, food, and fun! Be one of the first to experience our latest models and meet our expert team."
• Visuals: Image of a car show or event setup
• Call-to-action: "RSVP today and get ready for a night to remember!"

6. Warranty Reminder

• Target audience: Existing customers who are nearing the end of their warranty period
• Offer: Extended warranty promotion or maintenance package
• Copy: "Don't let your warranty expire! Protect your investment with our extended warranty program."
• Visuals: Image of a car with a "warranty" stamp or a calendar with a "reminder" symbol
• Call-to-action: "Contact us today to learn more!"

7. Loyalty Program

• Target audience: Existing customers who have purchased from the dealership in the past
• Offer: Exclusive loyalty rewards or discounts
• Copy: "You're part of the family! As a valued customer, we want to thank you for your loyalty with special rewards and discounts."
• Visuals: Image of a car with a "loyalty" stamp or a heart symbol
• Call-to-action: "Log in to your loyalty account today and start redeeming your rewards!"

These are just a few examples of automotive direct mail samples. The key is to tailor your message and offer to your target audience and create a sense of urgency to drive response.