Average conversion rate for mail out
The average conversion rate for mail-out campaigns can vary widely depending on several factors, such as the industry, target audience, offer, and quality of the mailing list. However, here are some general benchmarks for mail-out campaigns:
- Direct Mail:
- Average conversion rate: 1-3% (source: Direct Marketing Association)
- Best-in-class conversion rate: 5-7% (source: Direct Marketing Association)
- Catalog Mail:
- Average conversion rate: 2-5% (source: Catalog Marketing Association)
- Best-in-class conversion rate: 8-12% (source: Catalog Marketing Association)
- Fundraising Mail:
- Average conversion rate: 2-5% (source: Nonprofit Hub)
- Best-in-class conversion rate: 8-12% (source: Nonprofit Hub)
- Political Mail:
- Average conversion rate: 2-5% (source: Political Fundraising)
- Best-in-class conversion rate: 8-12% (source: Political Fundraising)
It's important to note that these are general benchmarks, and the actual conversion rate for your mail-out campaign will depend on many factors, including:
- Quality of the mailing list
- Relevance of the offer to the target audience
- Design and copy of the mail piece
- Timing and frequency of the mailings
- Competition and market conditions
To improve your conversion rate, focus on building a high-quality mailing list, creating compelling and relevant offers, and optimizing your mail piece design and copy. Additionally, consider testing different mailing frequencies, channels, and offers to find what works best for your specific audience.