Average cost of direct mail advertising canada
The average cost of direct mail advertising in Canada can vary depending on several factors, such as the size and complexity of the mailing, the type of mail piece, and the geographic region. However, here are some general estimates:
Cost per Piece:
- Postcard: $0.20 to $0.50 per piece
- Letter: $0.50 to $1.50 per piece
- Brochure: $1.00 to $3.00 per piece
- Catalog: $2.00 to $5.00 per piece
Total Cost:
- Small mailing (1,000 to 5,000 pieces): $500 to $2,500
- Medium mailing (5,000 to 20,000 pieces): $2,500 to $10,000
- Large mailing (20,000 to 50,000 pieces): $10,000 to $25,000
- Very large mailing (50,000 to 100,000 pieces): $25,000 to $50,000
Additional Costs:
- Design and printing: $500 to $5,000
- List rental or purchase: $500 to $5,000
- Mailing list cleaning and validation: $100 to $1,000
- Data processing and sorting: $100 to $1,000
- Postage: $500 to $5,000
Average Cost per Response:
- Postcard: $10 to $50 per response
- Letter: $20 to $100 per response
- Brochure: $50 to $200 per response
- Catalog: $100 to $500 per response
Return on Investment (ROI):
- Direct mail campaigns can have an ROI of 10% to 30% or more, depending on the quality of the mailing list, the relevance of the message, and the effectiveness of the offer.
It's worth noting that these estimates are general and can vary depending on your specific needs and goals. It's always a good idea to get quotes from multiple vendors and to carefully plan and budget your direct mail campaign to ensure the best possible ROI.