Average email deliverability rates

Email deliverability rates vary depending on several factors, including the quality of your email list, the content of your emails, and the reputation of your sending domain. Here are some general guidelines on average email deliverability rates:

Overall Deliverability Rate:

• According to a study by Return Path, the average global deliverability rate is around 78%.
• Another study by SparkPost found that the average deliverability rate is around 72%.

Domain-Specific Deliverability Rates:

• According to a study by SenderScore, the average deliverability rate for domains with a good reputation is around 90%.
• For domains with a neutral reputation, the average deliverability rate is around 60%.
• For domains with a poor reputation, the average deliverability rate is around 30%.

ISP-Specific Deliverability Rates:

• According to a study by EmailToolbox, the average deliverability rates for major ISPs are:
  • Gmail: 85%
  • Yahoo: 75%
  • Outlook: 80%
  • AOL: 70%
  • Hotmail: 75%

Segment-Specific Deliverability Rates:

• According to a study by Campaign Monitor, the average deliverability rates for different segments are:
  • New subscribers: 70%
  • Existing subscribers: 85%
  • Cold leads: 40%
  • Unengaged subscribers: 20%

Best Practices to Improve Deliverability:

1. Verify your domain: Set up SPF, DKIM, and DMARC to authenticate your sending domain.
2. Warm up your IP: Gradually increase the volume of emails you send to avoid triggering spam filters.
3. Use a clear and relevant subject line: Avoid using spammy keywords or misleading subject lines.
4. Use a clear and concise from name and email address: Avoid using generic or misleading from names and email addresses.
5. Use a clear and relevant preheader: Avoid using spammy or misleading preheaders.
6. Segment your list: Avoid sending emails to unengaged or cold leads.
7. Monitor your bounce and complaint rates: Regularly check your bounce and complaint rates and take action to improve them.
8. Use a reputable email service provider: Choose an ESP that has a good reputation and provides deliverability tools and support.

Remember that deliverability rates can vary depending on your specific situation, and it's essential to monitor your own deliverability rates and adjust your strategies accordingly.