Average price for direct mail

The average price for direct mail can vary widely depending on several factors, including the type of mail piece, the size of the mailing, the target audience, and the geographic region. Here are some general estimates for the average cost of different types of direct mail pieces:

  1. Postcards:
    • Standard postcards (4x6 inches): $0.15 to $0.30 per piece
    • Oversized postcards (5x7 inches or larger): $0.30 to $0.50 per piece
  2. Letters:
    • Standard letters (8.5x11 inches): $0.50 to $1.00 per piece
    • Oversized letters (9x12 inches or larger): $1.00 to $2.00 per piece
  3. Brochures:
    • Standard brochures (8.5x11 inches): $1.00 to $2.50 per piece
    • Oversized brochures (9x12 inches or larger): $2.50 to $5.00 per piece
  4. Catalogs:
    • Standard catalogs (8.5x11 inches): $2.00 to $5.00 per piece
    • Oversized catalogs (9x12 inches or larger): $5.00 to $10.00 per piece
  5. Envelopes:
    • Standard envelopes (8.5x11 inches): $0.10 to $0.20 per piece
    • Oversized envelopes (9x12 inches or larger): $0.20 to $0.50 per piece

Keep in mind that these are general estimates, and the actual cost of your direct mail campaign may vary depending on your specific needs and requirements.

Here are some additional factors that can affect the cost of your direct mail campaign:

  1. Printing costs: The cost of printing your mail piece can vary depending on the type of paper, ink, and finishing techniques used.
  2. Mailing list costs: The cost of renting or purchasing a mailing list can vary depending on the size and quality of the list.
  3. Postage costs: The cost of postage can vary depending on the weight and size of your mail piece, as well as the destination of your mailing.
  4. Fulfillment costs: The cost of fulfilling your direct mail campaign, such as inserting inserts or stuffing envelopes, can vary depending on the complexity of the task.
  5. Design and creative costs: The cost of designing and creating your direct mail piece can vary depending on the level of complexity and the expertise of the designer.

To get a more accurate estimate for your direct mail campaign, it's best to consult with a direct mail service provider or a printing company that specializes in direct mail. They can help you determine the best approach for your specific needs and provide a detailed estimate for your project.