Aws mail going to spam

The age-old problem of email going to spam!

Amazon Web Services (AWS) provides a robust email service, Amazon Simple Email Service (SES), which helps you send and receive emails. However, even with SES, emails can still end up in spam filters. Here are some common reasons why your AWS emails might be going to spam:

  1. Domain reputation: If your domain has a poor reputation, emails from your domain may be flagged as spam. Check your domain's reputation using tools like SenderScore or Spamhaus.
  2. IP address reputation: If your IP address has a poor reputation, emails from that IP may be flagged as spam. Check your IP address reputation using tools like IP Reputation or Spamhaus.
  3. Email content: Spam filters look for certain keywords, phrases, and formatting in emails. If your email content is too promotional, contains too many links, or has a suspicious subject line, it may be flagged as spam.
  4. Authentication issues: If your email authentication settings are not properly configured, emails may be flagged as spam. Make sure you have SPF, DKIM, and DMARC set up correctly.
  5. Rate limiting: If you're sending too many emails too quickly, your IP address may be flagged as a spammer. AWS SES has rate limits to prevent abuse, so make sure you're not exceeding them.
  6. Blacklisting: If your IP address or domain is blacklisted, emails from those sources may be blocked or flagged as spam. Check blacklists like Spamhaus or SORBS to see if your IP or domain is listed.

To reduce the likelihood of your AWS emails going to spam:

  1. Use a warm-up period: When setting up your AWS SES account, use a warm-up period to gradually increase your email sending volume to avoid triggering spam filters.
  2. Use a verified domain: Verify your domain with AWS SES to ensure that emails from your domain are legitimate.
  3. Use a strong sender policy: Set up a strong sender policy (SPF) to prevent spammers from sending emails from your domain.
  4. Use DKIM and DMARC: Set up DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to authenticate your emails and prevent spoofing.
  5. Use a clear and relevant subject line: Make sure your subject line is clear, concise, and relevant to the content of your email.
  6. Avoid spammy keywords: Avoid using spammy keywords or phrases in your email content.
  7. Monitor your email metrics: Keep an eye on your email metrics, such as bounce rates, complaint rates, and spam reports, to identify potential issues.
  8. Comply with anti-spam laws: Ensure you comply with anti-spam laws, such as the CAN-SPAM Act, to avoid being flagged as a spammer.

By following these best practices, you can reduce the likelihood of your AWS emails going to spam and improve the deliverability of your emails.