B2b direct mail statistics 2018

Here are some B2B direct mail statistics for 2018:

  1. Response rates: According to the Direct Marketing Association (DMA), the average response rate for B2B direct mail campaigns in 2018 was 5.1%, which is significantly higher than the average response rate for B2B email campaigns (1.7%).
  2. Conversion rates: A study by the Data & Marketing Association (DMA) found that B2B direct mail campaigns had an average conversion rate of 3.7% in 2018, compared to 1.2% for B2B email campaigns.
  3. Cost per lead: According to a study by the MarketingProfs, the average cost per lead for B2B direct mail campaigns in 2018 was $43.50, compared to $55.50 for B2B email campaigns.
  4. Return on investment (ROI): A study by the Direct Marketing Association (DMA) found that B2B direct mail campaigns had an average ROI of 114% in 2018, compared to 44% for B2B email campaigns.
  5. Open rates: According to a study by the MarketingProfs, the average open rate for B2B direct mail campaigns in 2018 was 34.4%, compared to 21.8% for B2B email campaigns.
  6. Read rates: A study by the Data & Marketing Association (DMA) found that B2B direct mail campaigns had an average read rate of 24.4% in 2018, compared to 17.4% for B2B email campaigns.
  7. Long-term impact: According to a study by the Direct Marketing Association (DMA), B2B direct mail campaigns can have a long-term impact on sales, with 70% of B2B marketers reporting that direct mail campaigns generated sales 6-12 months after the campaign.
  8. Targeted mailings: A study by the MarketingProfs found that targeted direct mail campaigns, which are tailored to specific audiences or industries, had a higher response rate (6.3%) and conversion rate (4.5%) than non-targeted campaigns (3.4% and 2.3%, respectively).
  9. Personalization: According to a study by the Data & Marketing Association (DMA), personalized direct mail campaigns, which include the recipient's name and other personalized elements, had a higher response rate (5.6%) and conversion rate (4.1%) than non-personalized campaigns (3.4% and 2.5%, respectively).
  10. Integration with digital channels: A study by the Direct Marketing Association (DMA) found that B2B marketers who integrated direct mail with digital channels, such as email and social media, had a higher response rate (5.8%) and conversion rate (4.6%) than those who did not integrate their channels (4.2% and 3.1%, respectively).

These statistics demonstrate the effectiveness of B2B direct mail campaigns in generating leads, driving conversions, and building brand awareness.