Bcc ncoa mailability score
A very specific question!
The BCC (Barcodes, Certify, and Correct) NCOA (National Change of Address) Mailability Score is a metric used to assess the deliverability of mailpieces. Here's a breakdown of what it means:
BCC NCOA Mailability Score:
The BCC NCOA Mailability Score is a numerical value that ranges from 0 to 100, indicating the likelihood of a mailpiece being delivered to its intended recipient. The score is calculated based on various factors, including:
- Address accuracy: The accuracy of the recipient's address, including the presence of a valid street address, city, state, and ZIP code.
- NCOA updates: The frequency and timeliness of updates to the recipient's address, as reported to the USPS (United States Postal Service) through the National Change of Address (NCOA) database.
- Delivery point sequence (DPS) codes: The presence and accuracy of DPS codes, which indicate the specific delivery point (e.g., apartment, suite, or mailbox) within a building or complex.
- Carrier route information: The accuracy of carrier route information, including the route number, segment, and box number.
Interpretation of the score:
The BCC NCOA Mailability Score is typically categorized into the following ranges:
- 90-100: High mailability score, indicating a high likelihood of delivery.
- 80-89: Medium-high mailability score, indicating a moderate likelihood of delivery.
- 70-79: Medium mailability score, indicating a lower likelihood of delivery.
- 69 and below: Low mailability score, indicating a low likelihood of delivery.
Why is the BCC NCOA Mailability Score important?
The BCC NCOA Mailability Score is crucial for mailers, as it helps them:
- Improve delivery rates: By identifying and correcting address errors, mailers can increase the likelihood of delivery and reduce undeliverable mail.
- Reduce costs: By minimizing the number of undeliverable mailpieces, mailers can reduce costs associated with re-mailing, returns, and customer service inquiries.
- Enhance customer satisfaction: By ensuring that mailpieces are delivered accurately and efficiently, mailers can improve customer satisfaction and loyalty.
In summary, the BCC NCOA Mailability Score is a valuable metric that helps mailers assess the deliverability of their mailpieces and make data-driven decisions to improve their mailing operations.