Benchmark e mail erfahrung

Here are some benchmarks for email experience:

Response Time

• Average response time: 1-2 hours (Source: HubSpot)
• 80% of customers expect a response within 2 hours (Source: Salesforce)
• 1 in 5 customers expect a response within 1 hour (Source: Salesforce)

Open Rates

• Average open rate: 20-30% (Source: Mailchimp)
• Industry average open rate: 15-25% (Source: Campaign Monitor)
• Top-performing open rates: 40-50% (Source: HubSpot)

Click-Through Rates (CTRs)

• Average CTR: 2-5% (Source: Mailchimp)
• Industry average CTR: 1-3% (Source: Campaign Monitor)
• Top-performing CTRs: 10-15% (Source: HubSpot)

Conversion Rates

• Average conversion rate: 1-3% (Source: Mailchimp)
• Industry average conversion rate: 0.5-2% (Source: Campaign Monitor)
• Top-performing conversion rates: 5-10% (Source: HubSpot)

Unsubscribe Rates

• Average unsubscribe rate: 0.5-1.5% (Source: Mailchimp)
• Industry average unsubscribe rate: 0.5-2% (Source: Campaign Monitor)
• High unsubscribe rates: 5-10% (Source: HubSpot)

Deliverability

• Average deliverability rate: 90-95% (Source: Mailchimp)
• Industry average deliverability rate: 85-90% (Source: Campaign Monitor)
• Top-performing deliverability rates: 95-99% (Source: HubSpot)

Mobile Optimization

• 60% of emails are opened on mobile devices (Source: Litmus)
• 70% of users delete emails that don't render well on mobile (Source: Campaign Monitor)
• Top-performing mobile optimization rates: 80-90% (Source: HubSpot)

Subject Line Performance

• Average subject line open rate: 20-30% (Source: Mailchimp)
• Industry average subject line open rate: 15-25% (Source: Campaign Monitor)
• Top-performing subject line open rates: 40-50% (Source: HubSpot)

Content Quality

• 75% of customers say they would rather receive fewer, high-quality emails (Source: Salesforce)
• 60% of customers say they would rather receive more, high-quality emails (Source: Salesforce)
• Top-performing content quality rates: 80-90% (Source: HubSpot)

These benchmarks provide a general idea of what to expect from your email campaigns. However, it's essential to remember that email marketing performance can vary greatly depending on your industry, audience, and specific goals.