Benchmark email management

Here are some benchmarks for email management:

Response Time

• Average response time: 2-4 hours (Source: HubSpot)
• 80% of customers expect a response within 2 hours (Source: Salesforce)
• 1 in 5 customers will abandon their purchase if they don't receive a response within 1 hour (Source: MarketingProfs)

Email Open Rates

• Average open rate: 20-30% (Source: Mailchimp)
• Industry average open rate: 15-25% (Source: Campaign Monitor)
• Best-in-class open rate: 40-50% (Source: HubSpot)

Email Click-Through Rates (CTRs)

• Average CTR: 2-5% (Source: Mailchimp)
• Industry average CTR: 1-3% (Source: Campaign Monitor)
• Best-in-class CTR: 10-15% (Source: HubSpot)

Email Conversion Rates

• Average conversion rate: 1-3% (Source: Mailchimp)
• Industry average conversion rate: 0.5-2% (Source: Campaign Monitor)
• Best-in-class conversion rate: 5-10% (Source: HubSpot)

Email Unsubscribe Rates

• Average unsubscribe rate: 0.5-1.5% (Source: Mailchimp)
• Industry average unsubscribe rate: 0.5-2% (Source: Campaign Monitor)
• Best-in-class unsubscribe rate: <0.5% (Source: HubSpot)

Email List Growth

• Average list growth rate: 5-10% per month (Source: Mailchimp)
• Industry average list growth rate: 2-5% per month (Source: Campaign Monitor)
• Best-in-class list growth rate: 15-20% per month (Source: HubSpot)

Email Deliverability

• Average deliverability rate: 90-95% (Source: Mailchimp)
• Industry average deliverability rate: 85-90% (Source: Campaign Monitor)
• Best-in-class deliverability rate: 95-100% (Source: HubSpot)

Email Segmentation

• Average segmentation rate: 20-30% (Source: Mailchimp)
• Industry average segmentation rate: 15-25% (Source: Campaign Monitor)
• Best-in-class segmentation rate: 40-50% (Source: HubSpot)

Email Automation

• Average automation rate: 10-20% (Source: Mailchimp)
• Industry average automation rate: 5-15% (Source: Campaign Monitor)
• Best-in-class automation rate: 30-40% (Source: HubSpot)

These benchmarks can serve as a starting point for evaluating your email management performance. Keep in mind that industry averages and best-in-class benchmarks may vary depending on your specific industry, audience, and goals.