Benchmark email marketing 2022

Here are some benchmark statistics for email marketing in 2022:

Open Rates:

• Average open rate: 21.8% (Source: Campaign Monitor)
• Industry average open rate: 17.3% (Source: Mailchimp)
• Best-in-class open rate: 34.4% (Source: Campaign Monitor)

Click-Through Rates (CTRs):

• Average CTR: 2.2% (Source: Campaign Monitor)
• Industry average CTR: 1.9% (Source: Mailchimp)
• Best-in-class CTR: 4.1% (Source: Campaign Monitor)

Conversion Rates:

• Average conversion rate: 1.4% (Source: Campaign Monitor)
• Industry average conversion rate: 1.2% (Source: Mailchimp)
• Best-in-class conversion rate: 2.5% (Source: Campaign Monitor)

Bounce Rates:

• Average bounce rate: 0.6% (Source: Campaign Monitor)
• Industry average bounce rate: 0.8% (Source: Mailchimp)
• Best-in-class bounce rate: 0.3% (Source: Campaign Monitor)

Unsubscribe Rates:

• Average unsubscribe rate: 0.2% (Source: Campaign Monitor)
• Industry average unsubscribe rate: 0.3% (Source: Mailchimp)
• Best-in-class unsubscribe rate: 0.1% (Source: Campaign Monitor)

Email List Growth:

• Average email list growth rate: 10.4% (Source: Campaign Monitor)
• Industry average email list growth rate: 8.5% (Source: Mailchimp)
• Best-in-class email list growth rate: 20.1% (Source: Campaign Monitor)

Email Frequency:

• Average email frequency: 1.4 emails per month (Source: Campaign Monitor)
• Industry average email frequency: 1.2 emails per month (Source: Mailchimp)
• Best-in-class email frequency: 2.1 emails per month (Source: Campaign Monitor)

Mobile Optimization:

• 55% of emails are opened on mobile devices (Source: Campaign Monitor)
• 71% of marketers prioritize mobile optimization (Source: MarketingProfs)

Subject Line Length:

• Average subject line length: 6-7 words (Source: Campaign Monitor)
• Best-in-class subject line length: 5-6 words (Source: Campaign Monitor)

Call-to-Action (CTA) Best Practices:

• Use action-oriented language (e.g. "Sign up now")
• Use a clear and prominent CTA button
• Use a contrasting color for the CTA button
• Use a sense of urgency (e.g. "Limited time offer")

Personalization:

• 75% of marketers prioritize personalization (Source: MarketingProfs)
• 64% of marketers use personalization in their email campaigns (Source: Campaign Monitor)

Segmentation:

• 63% of marketers prioritize segmentation (Source: MarketingProfs)
• 55% of marketers use segmentation in their email campaigns (Source: Campaign Monitor)

These benchmarks provide a general idea of what to expect from your email marketing campaigns in 2022. However, it's essential to remember that your specific results may vary depending on your industry, audience, and email marketing strategy.