Benchmark email marketing login

Here are some popular email marketing benchmarks to help you gauge the performance of your email campaigns:

Open Rates:

• Average open rate: 20-25% (Source: Mailchimp)
• Industry average open rate:
  • Finance: 15-20%
  • Retail: 20-25%
  • Non-profit: 15-20%
  • Technology: 25-30%

Click-through Rates (CTRs):

• Average CTR: 2-5% (Source: Mailchimp)
• Industry average CTR:
  • Finance: 1-3%
  • Retail: 2-5%
  • Non-profit: 1-3%
  • Technology: 3-6%

Conversion Rates:

• Average conversion rate: 1-3% (Source: HubSpot)
• Industry average conversion rate:
  • Finance: 0.5-2%
  • Retail: 1-3%
  • Non-profit: 0.5-2%
  • Technology: 2-5%

Bounce Rates:

• Average bounce rate: 2-5% (Source: Mailchimp)
• Industry average bounce rate:
  • Finance: 1-3%
  • Retail: 2-5%
  • Non-profit: 1-3%
  • Technology: 3-6%

Unsubscribe Rates:

• Average unsubscribe rate: 0.5-1% (Source: Mailchimp)
• Industry average unsubscribe rate:
  • Finance: 0.2-0.5%
  • Retail: 0.5-1%
  • Non-profit: 0.2-0.5%
  • Technology: 1-2%

Delivery Rates:

• Average delivery rate: 95-98% (Source: Mailchimp)
• Industry average delivery rate:
  • Finance: 95-98%
  • Retail: 95-98%
  • Non-profit: 95-98%
  • Technology: 98-100%

Spam Complaint Rates:

• Average spam complaint rate: 0.1-0.5% (Source: Mailchimp)
• Industry average spam complaint rate:
  • Finance: 0.05-0.1%
  • Retail: 0.1-0.5%
  • Non-profit: 0.05-0.1%
  • Technology: 0.1-0.5%

Keep in mind that these are general benchmarks, and your specific email marketing performance may vary depending on your industry, audience, and campaign quality. It's essential to track your own metrics and adjust your strategy accordingly to optimize your email marketing results.