Benchmark email reviews
Here are some benchmark email review statistics to give you an idea of what to expect:
Open Rates:
- Average open rate: 20-25% (Source: Mailchimp)
- Best-in-class open rate: 35-40% (Source: HubSpot)
- Industry average open rate:
- Finance: 22.1% (Source: Campaign Monitor)
- Retail: 21.4% (Source: Campaign Monitor)
- Technology: 20.6% (Source: Campaign Monitor)
Click-Through Rates (CTRs):
- Average CTR: 2-3% (Source: Mailchimp)
- Best-in-class CTR: 5-6% (Source: HubSpot)
- Industry average CTR:
- Finance: 2.5% (Source: Campaign Monitor)
- Retail: 2.3% (Source: Campaign Monitor)
- Technology: 2.2% (Source: Campaign Monitor)
Conversion Rates:
- Average conversion rate: 1-2% (Source: Mailchimp)
- Best-in-class conversion rate: 5-10% (Source: HubSpot)
- Industry average conversion rate:
- Finance: 1.8% (Source: Campaign Monitor)
- Retail: 1.5% (Source: Campaign Monitor)
- Technology: 1.4% (Source: Campaign Monitor)
Bounce Rates:
- Average bounce rate: 2-5% (Source: Mailchimp)
- Best-in-class bounce rate: <1% (Source: HubSpot)
- Industry average bounce rate:
- Finance: 3.1% (Source: Campaign Monitor)
- Retail: 2.9% (Source: Campaign Monitor)
- Technology: 2.7% (Source: Campaign Monitor)
Unsubscribe Rates:
- Average unsubscribe rate: 0.5-1% (Source: Mailchimp)
- Best-in-class unsubscribe rate: <0.1% (Source: HubSpot)
- Industry average unsubscribe rate:
- Finance: 0.6% (Source: Campaign Monitor)
- Retail: 0.5% (Source: Campaign Monitor)
- Technology: 0.4% (Source: Campaign Monitor)
Deliverability Rates:
- Average deliverability rate: 90-95% (Source: Mailchimp)
- Best-in-class deliverability rate: 98-99% (Source: HubSpot)
- Industry average deliverability rate:
- Finance: 92.1% (Source: Campaign Monitor)
- Retail: 91.4% (Source: Campaign Monitor)
- Technology: 90.9% (Source: Campaign Monitor)
Keep in mind that these are general benchmarks, and your specific email marketing campaign's performance may vary depending on factors such as your audience, content, and subject lines.