Benchmark emailing marketing

Here are some benchmarks for email marketing:

Open Rates:

• Average open rate: 20-25% (Source: Mailchimp)
• Industry average open rate:
  • Finance: 15-20%
  • Retail: 20-25%
  • Technology: 25-30%
  • Non-profit: 15-20%

Click-through Rates (CTRs):

• Average CTR: 2-5% (Source: Mailchimp)
• Industry average CTR:
  • Finance: 1-3%
  • Retail: 3-5%
  • Technology: 5-7%
  • Non-profit: 2-4%

Conversion Rates:

• Average conversion rate: 1-3% (Source: HubSpot)
• Industry average conversion rate:
  • Finance: 1-2%
  • Retail: 2-4%
  • Technology: 4-6%
  • Non-profit: 1-2%

Bounce Rates:

• Average bounce rate: 2-5% (Source: Mailchimp)
• Industry average bounce rate:
  • Finance: 3-5%
  • Retail: 2-4%
  • Technology: 1-3%
  • Non-profit: 2-4%

Unsubscribe Rates:

• Average unsubscribe rate: 0.5-1.5% (Source: Mailchimp)
• Industry average unsubscribe rate:
  • Finance: 0.5-1%
  • Retail: 1-2%
  • Technology: 1-2%
  • Non-profit: 0.5-1%

Email List Growth Rate:

• Average email list growth rate: 10-20% per month (Source: HubSpot)
• Industry average email list growth rate:
  • Finance: 5-10%
  • Retail: 10-20%
  • Technology: 15-25%
  • Non-profit: 5-10%

Email Frequency:

• Average email frequency: 1-2 times per week (Source: HubSpot)
• Industry average email frequency:
  • Finance: 1-2 times per month
  • Retail: 2-3 times per week
  • Technology: 2-3 times per week
  • Non-profit: 1-2 times per month

Subject Line Length:

• Average subject line length: 5-7 words (Source: HubSpot)
• Industry average subject line length:
  • Finance: 5-6 words
  • Retail: 6-7 words
  • Technology: 7-8 words
  • Non-profit: 5-6 words

Subject Line Open Rate:

• Average subject line open rate: 20-30% (Source: HubSpot)
• Industry average subject line open rate:
  • Finance: 15-20%
  • Retail: 20-25%
  • Technology: 25-30%
  • Non-profit: 15-20%

Mobile Optimization:

• Average mobile open rate: 40-50% (Source: HubSpot)
• Industry average mobile open rate:
  • Finance: 30-40%
  • Retail: 40-50%
  • Technology: 50-60%
  • Non-profit: 30-40%

Note: These benchmarks are general guidelines and may vary depending on your specific industry, audience, and email marketing strategy. It's essential to track your own email marketing metrics to understand your audience's behavior and optimize your campaigns accordingly.