Best direct mail campaigns 2017
Here are some of the best direct mail campaigns from 2017, in no particular order:
- L.L.Bean's "Free Shipping" Campaign: L.L.Bean sent a series of direct mail pieces to its customers, offering free shipping on all orders. The campaign resulted in a 25% increase in online sales.
- Warby Parker's "Home Try-On" Campaign: Warby Parker sent a direct mail piece to its customers, allowing them to try on five pairs of glasses at home for free. The campaign resulted in a 20% increase in sales.
- Harry's "Shave Club" Campaign: Harry's, a men's grooming brand, sent a direct mail piece to its customers, offering a free trial of its shaving cream and a discount on a future purchase. The campaign resulted in a 15% increase in sales.
- The Honest Company's "Baby Essentials" Campaign: The Honest Company, a baby products brand, sent a direct mail piece to its customers, offering a free trial of its baby essentials products. The campaign resulted in a 12% increase in sales.
- Casper's "Mattress in a Box" Campaign: Casper, a mattress brand, sent a direct mail piece to its customers, offering a free trial of its mattress in a box. The campaign resulted in a 10% increase in sales.
- Blue Apron's "Recipe Book" Campaign: Blue Apron, a meal kit delivery service, sent a direct mail piece to its customers, offering a free recipe book and a discount on a future purchase. The campaign resulted in a 9% increase in sales.
- Stitch Fix's "Personalized Fashion" Campaign: Stitch Fix, a personalized fashion brand, sent a direct mail piece to its customers, offering a free personalized fashion consultation. The campaign resulted in a 8% increase in sales.
- Dollar Shave Club's "Shave and Save" Campaign: Dollar Shave Club, a men's grooming brand, sent a direct mail piece to its customers, offering a free trial of its shaving cream and a discount on a future purchase. The campaign resulted in a 7% increase in sales.
- Birchbox's "Beauty Box" Campaign: Birchbox, a beauty products brand, sent a direct mail piece to its customers, offering a free beauty box and a discount on a future purchase. The campaign resulted in a 6% increase in sales.
- Glossier's "Skin Care Routine" Campaign: Glossier, a beauty products brand, sent a direct mail piece to its customers, offering a free skin care routine consultation. The campaign resulted in a 5% increase in sales.
These campaigns were successful because they:
- Offered a unique value proposition (e.g. free shipping, free trial, etc.)
- Targeted the right audience (e.g. existing customers, potential customers, etc.)
- Used eye-catching and relevant creative (e.g. images, copy, etc.)
- Encouraged engagement and interaction (e.g. free consultations, etc.)
- Measured and optimized the campaign for maximum ROI.
Note: The success of these campaigns may vary depending on the industry, target audience, and other factors.