Best real estate follow up email drips

Here are some examples of effective real estate follow-up email drips:

Lead Generation

  1. Initial Contact: Send a welcome email with a brief introduction, a link to your website, and a call-to-action (CTA) to schedule a consultation.
  2. Follow-up: Send a second email 3-5 days later, reiterating the benefits of working with you and asking if they have any questions.
  3. Nurture: Send a third email 7-10 days later, sharing a relevant market update or industry news, and reiterating your value proposition.

Leads Who Have Explored Your Website

  1. Website Visitor: Send an email 1-2 days after they visit your website, thanking them for their interest and offering a free consultation or market analysis.
  2. Page View: Send a follow-up email 3-5 days later, highlighting a specific property or neighborhood, and asking if they have any questions.
  3. Search Query: Send an email 7-10 days later, sharing a list of properties that match their search criteria, and offering to help them find their dream home.

Leads Who Have Scheduled a Consultation

  1. Pre-Consultation: Send an email 1-2 days before the consultation, confirming the appointment and asking if they have any specific questions or concerns.
  2. Post-Consultation: Send a follow-up email 1-2 days after the consultation, thanking them for their time and reiterating your value proposition.
  3. Follow-up: Send a third email 7-10 days later, sharing additional information or insights from the consultation, and asking if they have any further questions.

Leads Who Have Not Responded

  1. Initial Follow-up: Send an email 7-10 days after the initial contact, reiterating your value proposition and asking if they have any questions.
  2. Second Follow-up: Send a second email 14-17 days after the initial contact, sharing a relevant market update or industry news, and reiterating your value proposition.
  3. Final Follow-up: Send a third and final email 21-24 days after the initial contact, thanking them for their time and wishing them the best in their real estate journey.

Additional Tips

  1. Personalize: Address each email by name and personalize the content based on the lead's interests and interactions.
  2. Segment: Segment your email list based on the lead's behavior, such as website visitors, consultation attendees, or non-responders.
  3. Timing: Send emails at strategic times, such as during peak market hours or when leads are most likely to be active in the market.
  4. Content: Keep your emails concise, informative, and engaging, with a clear CTA and value proposition.
  5. Frequency: Space out your emails to avoid overwhelming leads, and adjust the frequency based on their engagement and response.

Remember to always follow local real estate regulations and guidelines when sending email marketing campaigns.