Best time to run mail campaign

The best time to run a mail campaign depends on various factors, including your target audience, their schedules, and the purpose of your campaign. However, here are some general guidelines to consider:

  1. Avoid Mondays and Fridays: These days tend to be busy for people, and they may not have the time or attention to focus on your mail piece.
  2. Tuesdays, Wednesdays, and Thursdays: These days are often considered the best for mail campaigns, as they fall in the middle of the week and are less likely to be disrupted by weekend activities or end-of-week deadlines.
  3. Avoid holidays and peak summer months: Holidays and peak summer months (June to August) tend to have lower response rates due to vacations, travel, and reduced business activity.
  4. Consider the recipient's schedule: If your target audience is busy professionals, you may want to avoid sending mail during peak work hours (e.g., 9:00 AM to 5:00 PM). Instead, consider sending mail during non-peak hours, such as late afternoon or early evening.
  5. Take advantage of seasonal opportunities: Send mail during seasons or events that are relevant to your target audience. For example, if you're promoting winter clothing, send mail in November or December.
  6. Time of day: Research suggests that mail sent in the morning (around 9:00 AM) or early afternoon (around 1:00 PM) tends to have higher response rates than mail sent at other times of the day.
  7. Avoid mail during extreme weather: Avoid sending mail during extreme weather conditions, such as heavy rain, snowstorms, or heatwaves, as these may impact delivery and response rates.
  8. Consider the recipient's lifestyle: If your target audience is families with young children, you may want to avoid sending mail during school hours (e.g., 8:00 AM to 3:00 PM). Instead, consider sending mail during evenings or weekends when families are more likely to be at home.
  9. Test and optimize: Test different mail dates and times to see what works best for your specific campaign and audience. Analyze the results and adjust your strategy accordingly.

Remember that these are general guidelines, and the best time to run a mail campaign ultimately depends on your specific audience, goals, and objectives.