Beste tijd om mailing te versturen

The best time to send an email depends on various factors, including your audience, their location, and their preferences. However, based on various studies and research, here are some general guidelines on when to send emails to maximize their effectiveness:

  1. Morning: 9:00 AM - 10:00 AM (EST) - Many people check their emails first thing in the morning, making it a good time to send important or urgent messages.
  2. Lunch Break: 12:00 PM - 1:00 PM (EST) - People often take a break during lunch to catch up on emails, making it a good time to send non-urgent messages.
  3. Afternoon: 2:00 PM - 4:00 PM (EST) - This is a good time to send emails that require attention, as people are often more focused and less likely to be distracted.
  4. Avoid Peak Hours: 11:00 AM - 12:00 PM (EST) and 3:00 PM - 4:00 PM (EST) - These are typically the busiest hours of the day, and your email may get lost in the noise.
  5. Avoid Weekends and Holidays: Unless you have a specific reason to send emails on weekends or holidays, it's generally best to avoid doing so. People are often busy with personal activities or taking a break, and your email may not receive the attention it deserves.
  6. Consider Your Audience's Time Zone: If your audience is located in a different time zone, adjust your sending time accordingly. For example, if your audience is in Europe, you may want to send emails between 9:00 AM - 11:00 AM (CET).
  7. Avoid Sending Emails Too Frequently: It's essential to strike a balance between sending emails regularly and not overwhelming your audience. Aim to send emails at most once a week, and make sure each email provides value or is relevant to your audience.
  8. Use Personalization: Use personalization techniques, such as using the recipient's name and tailoring the content to their interests, to increase the effectiveness of your emails.
  9. Monitor and Adjust: Keep an eye on your email open rates, click-through rates, and conversion rates to determine what times work best for your specific audience. Adjust your sending schedule accordingly.

Remember, these are general guidelines, and the best time to send an email ultimately depends on your specific audience and their preferences.