Betty's mail order
Betty's Mail Order! That's a blast from the past. Betty's Mail Order was a popular catalog shopping service that operated in the United States from the 1950s to the 1990s. The company was known for offering a wide range of products, including clothing, cosmetics, home goods, and more, all through the mail.
Here are some interesting facts about Betty's Mail Order:
- Founded in 1946: Betty's Mail Order was founded by Betty Nelson in 1946 in Des Moines, Iowa. The company started as a small operation, but it quickly grew in popularity.
- Catalogs galore: Betty's Mail Order was famous for its colorful and detailed catalogs, which were mailed to customers across the country. The catalogs featured a wide range of products, including clothing, accessories, cosmetics, and home goods.
- No credit checks: One of the unique features of Betty's Mail Order was that it didn't require credit checks for customers. This made it accessible to people who might not have had credit or were hesitant to apply for credit.
- Easy returns: Betty's Mail Order had a lenient return policy, which made it easy for customers to return items that didn't fit or meet their expectations.
- Popular among homemakers: Betty's Mail Order was particularly popular among homemakers and stay-at-home moms, who appreciated the convenience of shopping from home and the wide range of products available.
- Decline and closure: Despite its popularity, Betty's Mail Order began to decline in the 1990s due to increased competition from other retailers and the rise of online shopping. The company eventually closed its doors in the late 1990s.
Betty's Mail Order may be a relic of the past, but it remains a nostalgic reminder of the early days of mail-order shopping and the convenience it brought to consumers.