Blow the whistle courier mail
The "Blow the Whistle" campaign by The Courier-Mail!
In 2019, The Courier-Mail, a major Australian newspaper, launched a campaign called "Blow the Whistle" to encourage readers to report corruption and wrongdoing in Queensland, Australia. The campaign aimed to create a culture of transparency and accountability, empowering citizens to speak up against corruption and malfeasance.
The campaign's slogan, "Blow the Whistle," was designed to evoke the idea of blowing the whistle on wrongdoing, just like a referee in a sports game. The campaign featured a series of advertisements, online content, and social media promotions, all urging readers to report any suspicious or corrupt behavior they may have witnessed or experienced.
The campaign's goals were twofold:
- To create a culture of transparency and accountability in Queensland, where citizens feel comfortable reporting wrongdoing without fear of retribution.
- To provide a safe and secure platform for whistleblowers to report their concerns, ensuring that their identities remain confidential.
The campaign was a huge success, with many readers coming forward to report suspected corruption and wrongdoing. The Courier-Mail worked closely with the Queensland Government's Crime and Corruption Commission (CCC) to ensure that reported incidents were thoroughly investigated and, where necessary, prosecuted.
The "Blow the Whistle" campaign has had a lasting impact on Queensland's culture of transparency and accountability, inspiring a new generation of whistleblowers to speak up against corruption and malfeasance.