Bluebottle email header
The infamous Blue Bottle Coffee email header!
For those who may not know, Blue Bottle Coffee is a popular specialty coffee company with a strong brand identity. Their email headers have become a subject of fascination among designers and marketers.
Here's a breakdown of the design elements that make their email headers so distinctive:
- Simple typography: The header uses a clean, sans-serif font (likely Open Sans or a similar font) with a consistent font size and line height.
- Contrasting colors: The header features a bold, bright blue color (#03A9F4) that provides high contrast with the surrounding content. This helps the header stand out and grab attention.
- Minimalist design: The header is remarkably simple, with a focus on the brand name and a subtle icon. This minimalist approach creates a sense of sophistication and elegance.
- Iconography: The small coffee cup icon (often a stylized, hand-drawn design) adds a touch of whimsy and personality to the header.
- Consistency: Blue Bottle Coffee maintains a consistent design language across their email headers, making them instantly recognizable.
Here's an example of a Blue Bottle Coffee email header:
[Header Image: A bright blue background with the brand name "Blue Bottle Coffee" in white, centered and bold. A small coffee cup icon is placed to the right of the text.]
Why it works:
- Brand recognition: The distinctive design elements create a strong brand identity, making it easy for subscribers to recognize the email as coming from Blue Bottle Coffee.
- Attention-grabbing: The bold colors and simple design make the header hard to ignore, encouraging subscribers to open the email.
- Professionalism: The minimalist approach and high-quality typography convey a sense of professionalism and attention to detail.
Overall, the Blue Bottle Coffee email header is a masterclass in simplicity, consistency, and brand recognition.