Bonus reply mail
You're referring to a "bonus reply mail"!
In Japan, a "bonus reply mail" (, bōnus rai mai) is a special type of reply mail that is sent to customers who have purchased a product or service. It's a way for companies to show appreciation for their customers' business and to build brand loyalty.
A bonus reply mail typically includes a small gift or a special offer, such as a discount coupon, a free sample, or a small toy. The mail is usually sent in a colorful envelope or package, making it a fun and exciting surprise for the recipient.
Bonus reply mails are often used as a marketing strategy to:
- Encourage repeat business: By sending a bonus reply mail, companies can incentivize customers to return to their store or website.
- Build brand awareness: Bonus reply mails can help to increase brand recognition and create a positive impression of the company.
- Foster customer loyalty: By showing appreciation for customers' business, companies can build strong relationships with their customers.
Overall, bonus reply mails are a creative and effective way for companies to show their customers that they care and appreciate their business.