Bpsc mails pub ad question paper

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BPS C Mail's PUB AD Question Paper

Section A: Multiple Choice Questions (30 marks)

  1. Which of the following is NOT a type of advertising? a) Print b) Electronic c) Outdoor d) Social Media

Answer: d) Social Media

  1. Which of the following is a benefit of advertising? a) Increased sales b) Increased brand awareness c) Increased customer loyalty d) All of the above

Answer: d) All of the above

  1. What is the primary goal of advertising? a) To inform b) To persuade c) To remind d) To entertain

Answer: b) To persuade

  1. Which of the following is a type of advertising that uses visual elements to convey a message? a) Print b) Electronic c) Outdoor d) Digital

Answer: a) Print

  1. Which of the following is a type of advertising that uses audio elements to convey a message? a) Print b) Electronic c) Outdoor d) Digital

Answer: b) Electronic

Section B: Short Answer Questions (40 marks)

  1. What is the difference between a brand and a product? (10 marks)

Answer: A brand is a unique identity that represents a product or service, while a product is a tangible item that is produced and sold.

  1. What are the benefits of using a mix of advertising media? (15 marks)

Answer: Using a mix of advertising media can help to reach a wider audience, increase brand awareness, and improve message recall.

  1. What is the role of advertising in the marketing mix? (15 marks)

Answer: Advertising is one of the four Ps of the marketing mix, along with product, price, and place. It plays a crucial role in promoting a product or service and creating demand.

Section C: Essay Questions (30 marks)

Choose one of the following essay questions and answer it in 500-750 words.

  1. Discuss the importance of advertising in today's business world. How has advertising evolved over the years, and what are the current trends in advertising?

  2. Compare and contrast the advantages and disadvantages of different types of advertising media. Which type of media do you think is most effective, and why?

Remember to answer the questions in a clear and concise manner, and to provide supporting evidence and examples where necessary. Good luck!