Brisbane courier mail demographics
The Brisbane Courier-Mail is a daily newspaper published in Brisbane, Queensland, Australia. Here are some demographics of the newspaper's readership and audience:
Circulation:
- Average daily circulation: around 140,000 copies (as of 2020)
- Sunday edition: around 220,000 copies (as of 2020)
Readership:
- Average weekly readership: around 750,000 people (as of 2020)
- Readership demographics:
- Age: 35-54 years old (34% of readers), 55-64 years old (26%), 25-34 years old (20%), 18-24 years old (12%), 65+ years old (8%)
- Gender: Female (54%), Male (46%)
- Occupation: Professionals (34%), Managers (23%), Clerks (15%), Tradespeople (12%), Labourers (6%)
- Education: Tertiary qualification (55%), Secondary education (30%), Primary education (15%)
Geographic distribution:
- The Courier-Mail has a strong presence in the Brisbane metropolitan area, with a significant readership in the surrounding suburbs and regional areas.
- The newspaper also has a strong online presence, with a significant proportion of readers accessing the website and social media channels.
Psychographics:
- The Courier-Mail's readers tend to be conservative and middle-of-the-road in their political views.
- They are interested in local news, sport, and entertainment, as well as national and international news.
- They are likely to be interested in business, finance, and lifestyle topics, such as property, health, and travel.
Other demographics:
- The Courier-Mail has a strong following among people who are interested in sport, particularly rugby league, cricket, and Australian Rules football.
- The newspaper has a significant following among people who are interested in lifestyle topics, such as food, wine, and travel.
- The Courier-Mail has a strong presence in the business community, with a significant following among entrepreneurs, small business owners, and professionals.
It's worth noting that these demographics are subject to change and may not reflect the current readership and audience of the Brisbane Courier-Mail.