Bulk mail guidelines

Here are some guidelines for bulk mail:

General Guidelines

  1. Permission: Ensure that you have permission to send mail to the recipients. This can be obtained through a mailing list rental or by collecting names and addresses from customers or subscribers.
  2. Accuracy: Verify the accuracy of the mailing list to avoid sending mail to incorrect or non-existent addresses.
  3. Format: Use a standard format for your mailpiece, including a clear and concise message, a return address, and a clear and legible font.
  4. Weight and Size: Ensure that your mailpiece is within the weight and size limits set by the postal service.
  5. Content: Keep the content of your mailpiece relevant and engaging to the recipient.

USPS Guidelines

  1. Mailing Lists: Use a mailing list that is accurate and up-to-date. The USPS recommends using a list that is no more than 6 months old.
  2. Addressing: Use a clear and legible font to address the mailpiece. Avoid using abbreviations or symbols.
  3. Barcodes: Use a barcode on the mailpiece to facilitate sorting and tracking.
  4. Weight and Size: Ensure that your mailpiece is within the weight and size limits set by the USPS. For example, a standard letter must weigh no more than 1 ounce and measure no more than 6.125 inches high x 11.5 inches long x 0.25 inches thick.
  5. Content: Keep the content of your mailpiece relevant and engaging to the recipient. Avoid using misleading or deceptive language.

Commercial Mail Guidelines

  1. Commercial Mail: Use a commercial mail permit to send mail at a discounted rate.
  2. Mailing Lists: Use a mailing list that is accurate and up-to-date. The USPS recommends using a list that is no more than 6 months old.
  3. Addressing: Use a clear and legible font to address the mailpiece. Avoid using abbreviations or symbols.
  4. Barcodes: Use a barcode on the mailpiece to facilitate sorting and tracking.
  5. Weight and Size: Ensure that your mailpiece is within the weight and size limits set by the USPS. For example, a standard letter must weigh no more than 1 ounce and measure no more than 6.125 inches high x 11.5 inches long x 0.25 inches thick.
  6. Content: Keep the content of your mailpiece relevant and engaging to the recipient. Avoid using misleading or deceptive language.

Best Practices

  1. Segment Your List: Segment your mailing list to target specific groups of recipients with relevant content.
  2. Use a Clear and Concise Message: Use a clear and concise message that is easy to read and understand.
  3. Use a Professional Design: Use a professional design that is visually appealing and easy to read.
  4. Include a Call-to-Action: Include a call-to-action that encourages the recipient to take a specific action.
  5. Track Your Results: Track your results to measure the effectiveness of your bulk mail campaign.

By following these guidelines and best practices, you can ensure that your bulk mail campaign is successful and effective.