Bulk mail postcards usps

The joys of bulk mail!

The United States Postal Service (USPS) has specific guidelines and requirements for sending bulk mail, including postcards. Here's a rundown of the process:

What is bulk mail?

Bulk mail refers to a large quantity of mail pieces sent to a specific geographic area or demographic group. In the case of postcards, bulk mail is typically defined as 200 or more pieces sent to the same zip code or zip codes with similar demographics.

Benefits of bulk mail:

  1. Cost savings: Bulk mail rates are lower than regular mail rates, making it a cost-effective way to reach a large audience.
  2. Efficient processing: Bulk mail is processed more quickly and efficiently than regular mail, reducing delivery times.
  3. Targeted marketing: Bulk mail allows you to target specific geographic areas or demographics, increasing the effectiveness of your marketing efforts.

USPS requirements for bulk mail postcards:

  1. Postcard size: Postcards must be at least 3.5 inches high x 5 inches long x 0.007 inch thick.
  2. Postage: You'll need to affix the correct postage, which is currently $0.36 for a standard postcard.
  3. Addressing: Use a mailing list or database to ensure accurate addressing. You can also use a mail merge program to print addresses directly onto the postcards.
  4. Barcodes: Include a barcode on each postcard to facilitate processing. You can use a USPS-approved barcode font or hire a mail service provider to apply the barcode.
  5. Sortation: Sort your postcards by zip code or carrier route to ensure efficient processing.
  6. Certification: You may need to certify your bulk mail with the USPS, which involves submitting a sample of your mail pieces and paying a certification fee.

How to prepare your bulk mail postcards:

  1. Design and print: Design your postcards with your message, image, and contact information. Print them on high-quality paper or cardstock.
  2. Address and barcode: Use a mail merge program or manually address each postcard with the correct zip code and apply the barcode.
  3. Sort and bundle: Sort your postcards by zip code or carrier route and bundle them together with rubber bands or paper clips.
  4. Affix postage: Apply the correct postage to each postcard.
  5. Certify and submit: If required, certify your bulk mail with the USPS and submit it to your local post office or a mail service provider.

Tips and best practices:

  1. Use a mail service provider: Consider hiring a mail service provider to handle the sorting, bundling, and certification process for you.
  2. Use a USPS-approved barcode font: Ensure your barcode is readable and compliant with USPS regulations.
  3. Test your mail: Before sending your bulk mail, test a small sample to ensure accurate addressing and processing.
  4. Monitor your mail: Keep track of your mail's progress and address any issues that arise during processing.

By following these guidelines and best practices, you can successfully send bulk mail postcards to your target audience and achieve your marketing goals.