Bunk one mailing
You're referring to a "Bunk One Mailing"!
A Bunk One Mailing is a type of direct mail campaign that targets college students, particularly freshmen, with a focus on promoting a specific product or service. The term "Bunk One" comes from the idea that these students are just starting their college journey, and the mailing is an attempt to "bunk" them with a valuable offer or resource.
Bunk One Mailings typically involve sending a targeted and personalized mailpiece to freshmen students, often with a focus on:
- Welcome packages: Offering a welcome package with essential items for college life, such as a care package, a gift card, or a subscription service.
- Product promotions: Promoting a specific product or service that caters to the needs of college students, such as a streaming service, a meal delivery kit, or a study aid.
- Brand awareness: Building brand awareness and establishing a connection with freshmen students, often through a fun or engaging mailpiece.
The goal of a Bunk One Mailing is to establish a relationship with these students, build brand loyalty, and encourage them to become repeat customers. By targeting freshmen students, businesses can capitalize on the excitement and uncertainty of this life transition, making it an ideal time to introduce new products or services.