Business reply mail brick

A Business Reply Mail (BRM) brick is a type of mailpiece that allows customers to respond to a business or organization by simply affixing a postage-paid reply envelope or card to a pre-printed reply form.

Here's how it works:

  1. A business or organization sends a mailpiece to a customer, which includes a reply form and a postage-paid envelope or card.
  2. The customer completes the reply form and attaches it to the envelope or card.
  3. The customer then sends the reply mailpiece back to the business or organization using the postage-paid envelope or card.

The benefits of using a Business Reply Mail brick include:

  1. Convenience: Customers can easily respond to a business or organization without having to purchase a stamp or affix postage.
  2. Cost savings: Businesses can save money on postage costs by using a BRM brick, as the customer is responsible for paying the postage.
  3. Increased response rates: BRM bricks can increase response rates, as customers are more likely to respond to a mailpiece that is easy to use and requires no additional postage.
  4. Data collection: BRM bricks can be used to collect valuable customer data, such as contact information and feedback.

There are different types of Business Reply Mail bricks, including:

  1. Reply cards: These are pre-printed cards that customers can complete and return to the business or organization.
  2. Reply envelopes: These are pre-printed envelopes that customers can use to send a response back to the business or organization.
  3. Reply forms: These are pre-printed forms that customers can complete and return to the business or organization.

To use a Business Reply Mail brick, businesses or organizations must obtain a permit from the United States Postal Service (USPS) and follow specific guidelines and regulations.