Business reply mail brick
A Business Reply Mail (BRM) brick is a type of mailpiece that allows customers to respond to a business or organization by simply affixing a postage-paid reply envelope or card to a pre-printed reply form.
Here's how it works:
- A business or organization sends a mailpiece to a customer, which includes a reply form and a postage-paid envelope or card.
- The customer completes the reply form and attaches it to the envelope or card.
- The customer then sends the reply mailpiece back to the business or organization using the postage-paid envelope or card.
The benefits of using a Business Reply Mail brick include:
- Convenience: Customers can easily respond to a business or organization without having to purchase a stamp or affix postage.
- Cost savings: Businesses can save money on postage costs by using a BRM brick, as the customer is responsible for paying the postage.
- Increased response rates: BRM bricks can increase response rates, as customers are more likely to respond to a mailpiece that is easy to use and requires no additional postage.
- Data collection: BRM bricks can be used to collect valuable customer data, such as contact information and feedback.
There are different types of Business Reply Mail bricks, including:
- Reply cards: These are pre-printed cards that customers can complete and return to the business or organization.
- Reply envelopes: These are pre-printed envelopes that customers can use to send a response back to the business or organization.
- Reply forms: These are pre-printed forms that customers can complete and return to the business or organization.
To use a Business Reply Mail brick, businesses or organizations must obtain a permit from the United States Postal Service (USPS) and follow specific guidelines and regulations.