Business reply mail wiki
Business Reply Mail (BRM) is a type of mail service that allows businesses to receive replies from customers at a reduced cost. Here's a summary of Business Reply Mail from Wikipedia:
What is Business Reply Mail?
Business Reply Mail is a type of mail service that allows businesses to receive replies from customers at a reduced cost. It is a type of mail that is pre-paid by the sender, allowing the recipient to respond without incurring additional postage costs.
How does it work?
To use Business Reply Mail, a business must obtain a special permit from the United States Postal Service (USPS) or other postal authorities. The permit allows the business to print a unique permit number on a reply envelope or card, which is then used to send a response to the business.
The business pays for the cost of the permit, which is typically a flat fee or a fee based on the number of permits used. The permit number is used to track the number of responses received by the business.
Benefits
Business Reply Mail offers several benefits to businesses, including:
- Cost savings: Businesses can save money on postage costs by using Business Reply Mail, as the recipient does not need to pay for postage to send a response.
- Increased response rates: Business Reply Mail can increase response rates, as customers are more likely to respond to a mail piece that is easy and inexpensive to return.
- Improved customer service: Business Reply Mail allows businesses to provide a convenient and easy way for customers to respond, which can improve customer satisfaction and loyalty.
Types of Business Reply Mail
There are several types of Business Reply Mail, including:
- Permit Reply Mail: This is the most common type of Business Reply Mail, which requires a permit from the USPS.
- Meter Reply Mail: This type of Business Reply Mail uses a postage meter to print the permit number and postage on the reply envelope.
- Indicia Reply Mail: This type of Business Reply Mail uses a special indicia (a postage stamp or label) to pay for postage on the reply envelope.
Regulations
Business Reply Mail is subject to certain regulations and guidelines, including:
- Permit requirements: Businesses must obtain a permit from the USPS or other postal authorities to use Business Reply Mail.
- Permit number requirements: The permit number must be printed on the reply envelope or card in a specific format.
- Postage requirements: The business must pay for the cost of postage on the reply envelope or card.
Overall, Business Reply Mail is a convenient and cost-effective way for businesses to receive responses from customers, and is widely used in industries such as direct marketing, customer service, and surveys.