Buy mailing list
Buying a mailing list can be a effective way to reach new customers and grow your business. Here are some things to consider when buying a mailing list:
Types of Mailing Lists:
- Compiled Lists: These lists are created by compiling data from various sources, such as public directories, online databases, and other lists.
- Response Lists: These lists are created by collecting data from people who have responded to previous mailings or online offers.
- Permission-Based Lists: These lists are created by collecting data from people who have explicitly given permission to be contacted.
Things to Consider:
- Target Audience: Make sure the list is targeted to your specific audience and industry.
- List Quality: Look for lists with high-quality data, such as accurate email addresses and demographic information.
- List Size: Consider the size of the list and whether it's large enough to meet your marketing goals.
- List Segmentation: Look for lists that are segmented by demographics, interests, or behaviors to ensure you're targeting the right people.
- List Rental vs. Purchase: Decide whether you want to rent the list for a one-time use or purchase it for ongoing use.
- List Compliance: Ensure the list is compliant with anti-spam laws, such as the CAN-SPAM Act in the US.
- List Provider: Research the list provider's reputation and reviews to ensure they're reputable and trustworthy.
Where to Buy Mailing Lists:
- List Brokers: Companies that specialize in selling mailing lists, such as InfoUSA, ListSource, and Data.com.
- Online Marketplaces: Websites like Amazon, eBay, and LinkedIn offer mailing lists for sale.
- Industry Associations: Many industry associations offer mailing lists as a benefit to their members.
- Directories: Online directories like Yellow Pages, White Pages, and industry-specific directories often offer mailing lists.
Cost:
The cost of a mailing list varies widely depending on the size, quality, and type of list. Here are some general estimates:
- Compiled lists: $50-$500
- Response lists: $100-$1,000
- Permission-based lists: $200-$2,000
- Custom lists: $500-$5,000
Remember to always research the list provider and the list itself before making a purchase to ensure you're getting a high-quality list that meets your marketing goals.