Cach lap email moi nhat 2020
Here are some of the most popular and effective email marketing campaigns of 2020:
- Amazon's Prime Day Email Campaign: Amazon sent out a series of emails to its Prime members promoting its Prime Day sale, with subject lines like "Prime Day is here!" and "Exclusive deals for Prime members only!"
- Warby Parker's "Home Try-On" Email Campaign: Warby Parker sent out an email campaign promoting its "Home Try-On" program, which allows customers to try out glasses at home before purchasing. The email featured a clear and concise subject line: "Try before you buy!"
- Casper's "Sleep Better" Email Campaign: Casper sent out an email campaign promoting its mattresses and sleep-related products, with a subject line that read: "Sleep better, live better."
- Dollar Shave Club's "Shave and Save" Email Campaign: Dollar Shave Club sent out an email campaign promoting its subscription service, with a subject line that read: "Shave and save with our best deals ever!"
- Sephora's "VIB Sale" Email Campaign: Sephora sent out an email campaign promoting its VIB (Very Important Beauty Insider) sale, with a subject line that read: "VIB Sale: Exclusive deals for our most loyal customers!"
- REI's "Opt Outside" Email Campaign: REI sent out an email campaign promoting its "Opt Outside" initiative, which encourages customers to spend time outdoors instead of shopping on Black Friday. The email featured a subject line that read: "Opt outside this Black Friday."
- Lululemon's "We Made Too Much" Email Campaign: Lululemon sent out an email campaign promoting its "We Made Too Much" sale, with a subject line that read: "We made too much... and now it's yours!"
- Starbucks' "Holiday Rewards" Email Campaign: Starbucks sent out an email campaign promoting its holiday rewards program, with a subject line that read: "Get ready for a holiday season of rewards!"
- Target's "Cyber Monday" Email Campaign: Target sent out an email campaign promoting its Cyber Monday sale, with a subject line that read: "Cyber Monday: Exclusive deals for our loyalty program members!"
- ASOS's "20% Off" Email Campaign: ASOS sent out an email campaign promoting a 20% off sale, with a subject line that read: "20% off everything: Don't miss out!"
These email campaigns were successful because they:
- Were personalized and targeted to specific customer segments
- Featured clear and concise subject lines that grabbed attention
- Promoted exclusive deals and offers that incentivized customers to take action
- Used eye-catching visuals and compelling copy to drive engagement
- Were optimized for mobile devices to ensure a seamless user experience
I hope these examples inspire you to create your own effective email marketing campaigns!